- Full title:
- CRM in financial services : a practical guide to making customer relationship management work / Bryan Foss & Merlin Stone
- Authors:
- Foss, Bryan (1954- )
Stone, Merlin - Co-authors:
- Kogan Page. Wydawca
- Publisher:
- London ; Milford, CT : Kogan Page
- Publication Year:
- 2002
- Physical description:
- XVIII, 700 s. : il. ; 26 cm
- ISBN:
- 0749436964
- Notes:
- Indeks
- Subject:
- Relacje z klientami - zarządzanie.
Instytucje finansowe - zarządzanie. - Book