- Full title:
- The customer management scorecard : managing CRM for profit / Neil Woodcock, Merlin Stone, Bryan Foss
- Authors:
- Woodcock, Neil
Stone, Merlin
Foss, Bryan (1954- ) - Publisher:
- London ; Sterling : Kogan Page
- Publication Year:
- 2003
- Physical description:
- XVIII, 428 s. : wykr. ; 26 cm
- ISBN:
- 0749438959
- Notes:
- Bibliogr. przy rozdz
Indeks - Subject:
- Relacje z klientami - zarządzanie.
- Book