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Title of the item:

Why CRM customer relationship management doesn't work : how to win by letting customers manage the relationship

Full title:
Why CRM customer relationship management doesn't work : how to win by letting customers manage the relationship / Frederick Newell, foreword by Seth Godin
Authors:
Newell, Frederick (1926- )
Co-authors:
Godin, Seth. Przedm.
Publisher:
Princeton NJ : Kogan Page
Publication Year:
2003
Physical description:
XVII, [1], 263 s. ; 24 cm
ISBN:
0749439475
Notes:
Bibliogr. s. 243-254. Indeks
Subject:
Relacje z klientami - zarządzanie.
Book
library suggestion
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040 %a WA U/93SD %c WA U/SD
100 1 %a Newell, Frederick %d (1926- ).
245 1 0 %a Why CRM customer relationship management doesn't work : %b how to win by letting customers manage the relationship / %c Frederick Newell, foreword by Seth Godin.
260 # %a Princeton NJ : %b Kogan Page, %c 2003.
300 %a XVII, [1], 263 s. ; %c 24 cm.
336 %a Tekst %b txt %2 rdacontent
337 %a Bez urządzenia pośredniczącego %b n %2 rdamedia
338 %a Wolumin %b nc %2 rdacarrier
504 %a Bibliogr. s. 243-254. Indeks.
650 # %a Relacje z klientami %x zarządzanie.
700 1 # %a Godin, Seth. %e Przedm.
856 4 # %u https://integro.ciniba.edu.pl/integro/site/recorddetail/0042100142725 %z Rekord w katalogu OPAC WWW biblioteki %9 LinkOPAC
920 %a 0-7494-3947-5

Loanable items

Location:
UE CNTI Biblioteka Specjalistyczna
Shelving location:
Czytelnia Multimedialna
Call number:
6905
Inventory number:
zMARK 6905
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