- Full title:
- Why CRM customer relationship management doesn't work : how to win by letting customers manage the relationship / Frederick Newell, foreword by Seth Godin
- Authors:
- Newell, Frederick (1926- )
- Co-authors:
- Godin, Seth. Przedm.
- Publisher:
- Princeton NJ : Kogan Page
- Publication Year:
- 2003
- Physical description:
- XVII, [1], 263 s. ; 24 cm
- ISBN:
- 0749439475
- Notes:
- Bibliogr. s. 243-254. Indeks
- Subject:
- Relacje z klientami - zarządzanie.
- Book