Americar Dreams (An Introduction)

Even though Baudrillard’s catchy piece of advice as for the most effective method of exploring America’s landscapes (both real and imaginary) comes from his postmodernist travelogue limited to its titular country, it is probably difficult for anyone interested in contemporary car cultures not to extend Baudrillard’s praise of the driving experience and perceive it in cognitive rather than transportation terms, not necessarily bounded by national borders. True, American driving culture and all its related contexts-its remarkable history, its contribution to social mobility, its spectacular cars, its mythologies, the list goes on and on-is not only the oldest one historically, but-given its ties with American life-styles, politics, social stratification and the overall consumerist mindset-also the most extreme one. From Henry Ford’s Model T storming millions of American households at the beginning of the 20th century to Elon Musk’s Tesla Roadster shot into space in the second decade of the following one, cars have shaped American horizons, both private and collective, like no other machine. This introductory text presents the concept of the present issue of RIAS as well as the concepts underlying its feature texts.