Tożsamość a współczesne media

In the article "Identity and the contemporary media" the author reflects on the subject of influence of new technologies on the contemporary man’s spiritual life. She discusses the issue of creation of an individual identity in the context determined by cultural anthropology, sociology and philosophy. The author asks about the possibilities and ways of identity creation in the conditions of fluidity, variability and instability of the world. Looking for elements which can be recognized as constant in the identity subject, she introduces constitutive features of a discursive (by A. Giddens) and deictic (by modifying Lacan’s theory) subject.