- Full title:
- Global marketing management : cases and readings / [edited] by Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett
- Publisher:
- Reading [etc.] : Addison-Wesley Publishing Company
- Publication:
- 2nd ed
- Publication Year:
- cop. 1992
- Subject:
- Rynki eksportowe - zarządzanie - studium przypadku.
Book