- Full title:
- The brand chartering handbook : how brand organizations learn 'living scripts' / Chris Macrae
- Publisher:
- Harlow : Addison-Wesley Publishing Company
- Publication Year:
- 1996
- Publication series:
- The Economist Intelligence Unit
- Subject:
- Wizerunek przedsiębiorstwa - podręczniki akademickie.
Branding (marketing) - studium przypadku.
Book