- Tytuł pełny:
- Brands and brand management : critical perspectives on business and management. Vol. 2, Measuring and managing brand / ed. by Richard Elliott
- Wydawca:
- London ; New York : Routledge
- Rok wydania:
- 2009
- Seria:
- Critical Perspectives on Business and Management
- Temat:
- Branding (marketing).
Książka