- Full title:
- Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone
- Publisher:
- London : Kogan Page
- Publication:
- 2001 ed., repr. 2002
- Publication Year:
- 2002
- Subject:
- Relacje z klientami - zarządzanie.
Marketing relacyjny.
Book