- Full title:
- A framework for marketing management / Philip Kotler, Kevin Lane Keller
- Publisher:
- Upper Saddle River : Pearson Prentice Hall
- Publication:
- 3rd ed
- Publication Year:
- cop. 2007
- Subject:
- Marketing - zarządzanie - podręczniki.
Marketing - zarządzanie - podręczniki akademickie.
Book