Zaufanie w praktyce zarządzania przedsiębiorstwem

The issue of trust is becoming increasingly important in the context of the organization's management. The increase in its importance stems from the fact that it affects, in a special way, the quality of teamwork and leadership, which in turn has a positive impact on financial results of the organization. To make managing the trust successful, key issues should be analyzed in terms of their impact on the process of building this valuable strategic resource. This article is descriptive and contains root cause analysis. The article presents the interpretative approach to the concept of trust in organization management. In order to understand the essence of trust, a few definitions are presented. The last part of the article is devoted to consideration of various factors analyzed in terms of their importance to the trust management practices.