Environmental Awareness and Its Operationalization: The Case of Undergraduate Students at Cucea of UDEG

The impact of human activities on the environment and the resulting climate change is a crucial issue in today's world. Therefore, it is essential to prioritize raising awareness and measuring environmental awareness as a starting point for building resilience in regions and communities. This paper aims to operationalize environmental awareness by surveying students from a university center of the University of Guadalajara. The results of the survey reveal that the level of environmental awareness is moderate. However, they also highlight the impact of environmental activities taught in traditional family settings. This indicates a significant opportunity to address environmental issues today.