Analysis of the Determinants of Technological Innovations Within Agri-Food Companies in Morocco

Research background The commitment of manufacturers in research and development activities (R&D) and the realization of technological innovations have become effective means of stimulating economic growth. Purpose The objective of this research is to diagnose R&D activities and innovations within agri-food companies in Morocco that are engaged in the processing of food products by studying the determinants of technological innovations related to product and process within these companies. Research methodology A statistical survey was conducted on a sample of 50 agri-food companies, employing a generalized linear model (GLM) with a probit model belonging to the quasi-binomial family. Results The econometric analysis of the collected data revealed the presence of complementarity between product innovation and process innovation, as well as differences in the determinants of these two categories of innovations within the studied companies. The determinants are related to the business environment, R&D activity and partnerships, human resource management in teams, technological infrastructure, and market demand. Novelty This research enriches the literature by examining the determinants of technological innovations (both in terms of products and processes) in the agri-food sector in Morocco. Industry professionals can benefit from the results of this research, which will enable them to better understand the levers of innovation in this field. This information can be used to guide their innovation strategies, identify new opportunities and improve their overall performance.