Od świadomości aksjologicznej do świadomości pragmatycznej. Przemiany systemu wartości w dyskursywnych rekonstrukcjach młodych generacji III RP

The article is an attempt to trace the transformation of values from the perspective of twenty years of transformation on the example of four generations of youth, which revealed their presence in the discourse of the press. Reconstruction of the discursive images of Polish youth, appearing in media communications by „Gazeta Wyborcza”, „Dialy. Poland - Europe – World”, „Universal Weekly” and „Political Review”, based on the analysis of structures, rules and resources, according to Anthony Giddens, was confronted with the basic categories of normative order, and their systems proposed by the Marek Ziółkowski. Analysis of symbolic activity of youth, as ways of defining reality and normative beliefs revealed a convergence of Marek Ziółkowski intuitions. According to this logic, during the process of transformation, the pragmatic awareness of Polish society began being the most significant. The same process we can observe analyzing the discursive images of Polish youth. The presented analysis shows that all generations participate in more material world. Such world creates a natural environment for pragmatic „thoughts and actions”, which may result in a society with economic morality.