Strategic management of the use of natural values for tourism development on the example of Podlaskie region

The first part of the study presents the results of research in the natural values of Podlaskie region. It shows the characteristics of tourism and recreation forms, which are preferred on environmentally valuable areas. In the second part of the article the author proposes a strategy model for the development of nature tourism, ecotourism, green therapy and recreation. The model describes the strategy steps, stating proposals for specific provisions that take into account the specificity of these forms of tourism and recreation. The final part indicates major benefits that come from the creation and implementation of strategies aimed at exploiting the potential of the natural region.