Номинация как форма выражения политической оценки (на материале форумов болгарских on-line изданий)

The subject of the current paper is the issue of nomination as a form of declaring a political view point and political evaluation in the domain of the virtual political discourse in the Internet forum. The paper also dwells on the basic forms of modification of a personal name; the announcement of precedent phenomena and the use of specific names so that the persuasive author’s strategy could be completed. The research work is carried out on the basis of observation related to forum comments of the online versions of two Bulgarian periodicals: «Dnevnik» and «Sega».